Linda Rendle was 29 years old and the junior-most manager in a meeting of Clorox Co. executives when she spoke up to say their approach to launching a line of earth-friendly cleaners wasn’t ambitious enough.
Her bosses ultimately agreed and the company substantially broadened the Clorox Green Works product line, moving more aggressively into major categories such as home care and laundry rather than sticking to niche offerings. Within months of the brand’s 2008 launch, sales surpassed those of established green players such as Seventh Generation and Method.
“Normally in the room, I’m the person trying to make things bigger,” said Ms. Rendle, who started this month as chief executive of the Oakland, Calif.-based maker of household staples. “You have to be absolutely unafraid of having an opinion and to advocate for that opinion.” She ascended to Clorox’s top job this month, during an unparalleled moment for the company: After a stretch of combating flagging sales, Clorox is now facing an explosion of demand for its products. A year ago, Ms. Rendle was entirely focused on getting more customers to buy Clorox products. Now, she has an almost singular mission: ramp up production of cleaning products as the company struggles to meet pandemic-fueled demand for items such as disinfecting wipes and sprays.
Cleaning supplies remain in severely short supply as American consumers and businesses adopt rigorous disinfecting regimens to stop the spread of the new coronavirus. Ms. Rendle, who previously oversaw the company’s cleaning division, drove efforts this year to increase production of cleaners and to lay out
AliciaSyrett Clorox products
Hi! Any chance you could help out with backtoschool prep? I work in a specialed classroom for a K-8 title 1 school. After months away, we want to do everything we can for these kids (RT?)clearthelist sprinklekindness thankful
Great we haven’t seen Clorox or Lysol spray in months , where the hell is it going ?
Terrible that she did not find a way to ramp up supply of the wipes.
And she does....
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