Beyond Meat’s Pitch for More Customers: It’s Not Just Good for the Planet, It’s Also Good for You.

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To win more consumers, Beyond Meat is tweaking message: It’s not just good for the planet, it’s also good for you

on Covid-19’s effect on consumer behavior. Good-for-the-planet sundries line shelves and clutter e-commerce, but “if the sustainable product is adding extra work/inconvenience, then it is likely that it will have limited appeal.”

The plant-based meat industry is testing whether the best way to get consumers to act in the interest of others is to appeal to self-interest. Meat alternatives from companies Beyond Meat Inc., Impossible Foods Inc. and Conagra Brands Inc.’s Gardein brand increasingly show up in restaurants and on dinner tables. Diners have been inspired by the environmental benefits (livestock and manure emissions make the agriculture sector among the largest U.S.

 

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Go ahead, ingest a bunch of chemicals made to trick your taste buds into believing it’s something else. Yeah. Makes sense. This crap is pure poison to your body.

',,, good for you'...because we know you don't really care for the planet

It’s also twice the price of meat with half the flavor.

Keto now, Keto Always. Plants are for kids.

Fake beef? Harvested from the Cow Plant?

it's neither. it's highly processed, and full of salt and other junk.

🤮💩🗑🤮💩

It’s crap. Salty crap.

Utter BS, the processes needed start to finish for plant is same with meat. A balanced diet of small portions is what's good for one's health and the planet.

How can hyper processed soy beans be that good for health? Their tastes are OK, but still can't match real meats.

No. No, it's not.

It’s crap 💩 and full of man made garbage

Beef gives strength

Keep eating that GMO wrapped in lettuce hahaha

😂😂😂😂😂😂😂😂🤮

The price isn't though...

But it isnt

Too much salt

BeyondMeat you can't just say it's good for you, you have to make a product that isn't loaded with saturated fat.

Just don’t look at it raw...

I'm not sure it's a good idea to put your own health in the hands of a marketing department trying to sell something. Did no one learn anything about cigarette marketing/advertising or are people really sheep looking for a shepherd?

Says who? I decide what’s good for me.

Not correct. If they want to convince me to buy food from Beyond Meat they'd need to convince me they don't sell hipster food by some self-righteous greenwashing CEO. There other companies to buy meat-like products from without the marketing charge.

Sure.

There is so much salt in it though.

Lower the price

Soylent Green. White meat is the sweetest. See the movie dudes.

Not only no, but fuck no.

You claim your product which contains 22 ingredients is good for me? No thanks.

I shop in the vegi isle and meat isle.. I won't purchase or eat 'manufactured meat'

the awakening? spiritual knowledge; bloody beef vampires?

People buy food because it tastes good and they're hungry, hopefully someone at this company will realize this soon enough...............................

More beef

It's way worse for you.

Not a fan, but y'all do you

no thanks

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