TikTok Creators Reassured (So Far) About Platform's Efforts to Avert Ban

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As the back-and-forth over a potential TikTok ban drags on, the best place to escape the daily news briefs might just be the social video app itself, where it's largely business as usual for the creators who populate the platform.

As the back-and-forth over a potential TikTok ban drags on, the best place to escape the daily news briefs might just be the social video app itself, where it's largely business as usual for the creators who populate the platform.

Since early August, when President Donald Trump first announced his intention to ban TikTok unless Beijing-based ByteDance sold the U.S. business, TikTok executives have been working hard to reassure its nearly 100 million monthly active U.S. users that the app is sticking around. Interim CEO Vanessa Pappas regularly shares updates with creators on Twitter and via the TikTok blog.

ByteDance has been granted a one-week extension to finalize a deal. If, by Sept. 27, no proposal has been approved, the Commerce Department will seek to prevent new downloads of the app in the U.S. Henry, a Los Angeles-based creator who joined Musical.ly after the shutdown of Vine and has stuck with the app through these last few years, says the ban prompted him to bolster his YouTube channel, nearly 11,000 subscribers. But he still considers TikTok, which has led to inbound interest from TV producers and casting directors, to be his primary platform."I've been able to really lock into a global audience, which is huge," he says, explaining his affinity for the app.

 

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Sickening

TikTok creators reassured (so far) about platform’s efforts to avert ban

Banned in my country from beginning 😂

can we just ban it and get it over with

tell them to quit and find actual jobs

we won

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