In California’s High Desert, One Restaurant Group Rethinks Its Business Model

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Red Dog Saloon, now open in Pioneertown north of Palm Springs, could be the beginning of something very different

, which opened in late August, is the first in what is likely to be a new crop of hospitality options to go live in the high desert of San Bernardino County in the coming months and years, though co-owner Adam Weisblatt of Los Angeles-based Last Word Hospitality has admittedly been working on this project for two years. His first experience with the unincorporated community started with a stayand a look at the crystal-clear evening sky.

“We’re really just trying to bring the place back to what it was,” says Weisblatt. “We have the original bar top and the original back bar, it’s just stunning. It’s really about capturing as much of the history of the place as possible.” Now period-specific artifacts have been scavenged across the Southwest, and a mural of the late local entertainerWeisblatt’s team represents the desert’s melding demographics.

 

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