Teen-focused digital bank Step launches with Charli d'Amelio - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 38 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 51%

Business News News

Business Business Latest News,Business Business Headlines

A digital bank for teens backed by Nas and Will Smith just launched. Here's how it's using TikTok megastar Charli D'Amelio to grab Gen Z's attention.

As any founder of a personal-finance startup would say, young consumers are often under-educated when it comes to managing their finances. And Step's problem statement is no different.

And while financial literacy might not be top of mind for the average teenager, it's a compelling offering for parents. But starting the financial journey early can ultimately influence the way teenagers manage their money as they grow up. Designing the product so teens feel a sense of ownership and responsibility was key, MacDonald said.Step's marketing strategy is rooted in influencers and network effects.

MacDonald says that keeps customer acquisition costs low, a key concern of consumer-facing startups, and is part of the reason it's able to offer the service for free. Another reason is that processing fees on a credit card, secured or otherwise, is typically higher than a debit card, MacDonald said.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

DJ_Vashti

Bank, Tik Tok? What could go wrong?

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside MatPat's Game Theory YouTube strategy and business: interview - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Children's Hospital LA launches pediatric digital health accelerator - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Practo Practo is getting bigger, isnt it ? Earthing is good for immunesystem and can help prevent and fight almost all health problem,go DIY a grounding mat,sheet or pillow,it's cheap and effortless,no need to buy.🙏 StayHome🏠 WearAMask😷 SocialDistancing 👥 healthcare Tips 👩‍⚕️ COVID19 ☠️
Source: BusinessInsider - 🏆 729. / 51 Read more »

Business Insider webinar on the race for a coronavirus vaccine - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Still struggling with forex trading or becoming A Profitable trader? I can help you invest in forex, without sending money to anyone, No need to pay for Signals, learn how to invest and generate income all by yourself. Inbox me for more info.📊📈 USA’s cultural traditions are proving deadlier since Spring Break parties in East & Southeast beaches caused hot spots of Covid19 in Spring 2020. Now Football, tailgating and Homecoming parades most likely bring Covid19 spikes this Fall. What is it with this cultural thing?
Source: BusinessInsider - 🏆 729. / 51 Read more »

Credit Karma launches a checking account aimed at Gen Z, underbanked - Business Insider$7.1 billion Credit Karma is launching a no-fee checking account aimed at Gen Z and underbanked consumers. Two executives explain how income-related data could eventually be used to recommend loans.
Source: BusinessInsider - 🏆 729. / 51 Read more »

China to launch Google antitrust probe at Huawei's request: Report - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Who cares as all the three are shady. GREEN 🌎 NEWS I said this a long time ago. The only people punished by Trump's actions on Huawei was Google. They lost hundreds of millions of users. With the antitrust action Google will use hundreds of millions more when it comes to desktop applications.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Banking job cuts are back — Meet mall-king David Simon — PE recruiting drama - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Check out my Gig on Fiverr: Do You Want To create 3d Amazing Video Intro Logo Animation Video In $5 ? Contact Me : LogoAnimation MadeOnFiverr Top Logo Animation Best Logo Animation
Source: BusinessInsider - 🏆 729. / 51 Read more »