Teetotallers emerge from the shadows in hard-drinking Japan

"There are many times that non-drinkers feel uncomfortable," he told AFP.

Those with the genetic disposition suffer various side effects including flushed cheeks and feeling sick when they drink. More recently, it has been seen as a way for co-workers to speak more freely than is sometimes possible in often deeply hierarchical workplaces. On his Facebook group, fellow gekonomists swap recipes for non-alcoholic drinks they enjoy and share stories about their experiences."Of course, it's non-alcoholic, with the scent of a cypress tree!" The group also exploded with comments on the election of Japan's new Prime Minister Yoshihide Suga, a rare high-profile teetotaller.

The bar in the popular nightlife area of Roppongi, famous for clubs and drinking holes, offers vegan food alongside cocktails infused with ingredients including basil, mascarpone cheese, seaweed and berries.

Japs have now fallen even closer to the depth of the abyss

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