Extra Special People, a nonprofit that serves families with people with disabilities, needed to figure out how to safely host its annual summer camp that provides care to 300 people and their families during the pandemic.As the coronavirus pandemic's impact in the U.S. became more severe in the spring, organizations such asrealized their services were going to be more in-demand than ever.
Faced with the risks of the virus itself, people experiencing domestic violence were left with little option but to stay in close contact with their abusers at home, says AVLF communications manager Ashleigh Starnes. Additionally, "The housing crisis in Atlanta was bad before the pandemic, and Covid-19 has exacerbated that. There are thousands of evictions lined up waiting to be heard when courts reopen and the eviction moratorium is lifted.
Starnes adds that while improving AVLF marketing efforts had always been an ongoing goal of theirs, doing so on a nonprofit's budget, especially with the time and resource crunch caused by the pandemic, just wasn't feasible. "Having the BrandAid team come in and help us for free at a really critical time — we're really grateful for their help.
Georgia State law students attend a volunteer training session with Atlanta Volunteer Lawyers Foundation in 2018. The nonprofit, which provides free legal services to community members, needed help recruiting volunteer attorneys while facing a spike in demand due to the pandemic.Jackson Spalding, the agency that led the BrandAid initiative, wasn't immune to its own Covid-19 related economic losses.
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