Advocates of slow food, slow coffee move fast

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Carlo Petrini found a great influencer to join the movement: His Holiness Pope Francis, who authored Laudato Si', an encyclical on caring for the environment.

Petrini later found himself in the Vatican, speaking with the Pope on ecological sustainability and solidarity. The two have teamed up for this environmental appeal.Last Oct. 8, Slow Food launched Terra Madre 2020—a worldwide Slow Food festival where participants such as chefs, activists, farmers, fishers and academics can unite for our food, our planet and our future.

The Terra Madre campaign seeks to reiterate the message that while there is an urgent pandemic that must be addressed now, the underlying bigger problem is still the ongoing climate and environmental crisis. To participate, visit terramadresalonedelgusto.com/en/events. You can join as an exhibitor at The Market, the B2B effort of Terra Madre, or you can simply log online and watch the carefully curated digital videos and attend the various fora and workshops.Meanwhile, Chit Juan, who is both a counselor of the Slow Food movement and a coffee advocate, makes specific mention of “slow coffee.

 

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