chair, Global Advertising and Partnerships, adding data strategy, local and regional sports network sales and cross-company strategic initiatives to her portfolio, along with global and national sales.Earlier this year, NBCUniversal unified its linear and digital assets as One Platform and introduced ad-supported streaming with Peacock. The new structure announced today is an extension of the One Platform strategy.
Since joining NBCUniversal in 2011, Yaccarino has led the growth of the company’s advertising sales efforts both nationally and globally to a $10-plus billion dollar business annually, while developing new opportunities with expanded creative and technological resources to better serve NBCUniversal’s partners.
Yaccarino’s role will also include the oversight of a new initiative and another division. She will lead an effort to create a unified, privacy safe identity vision at NBCUniversal as head of the company’s new Data Strategy unit. This team, under a soon-to-be-named Chief Data Officer, will map out a strategic plan for information development across the organization, driving revenue generation and building deeper pathways into commerce.
peacockTV launch on more countries?
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