As part of the British label’s A-Z Manifesto, the LA-based artist has created an exclusive artwork, inspired by the semiotics of ‘humour’has long operated from a sustainable standpoint – pioneering eco-initiatives long before they became luxury’s trendiest topic – but as a result of the Covid-19 pandemic, the brand has taken further stock of its environmentally-aware ethics, mapping out a business-focused blue print for the future, released to align with its prismatic S/S 2021 lookbook.
A-Z, an alphabetised manifesto, revealing the most important words that make up the McCartney mindset for 2020 and beyond. The letter line up includes C for ‘Conscious’, T for ‘Timeless’ and R for ‘Repurpose’. To bring some artistic oomph to McCartney’s manifesto, the designer has called on an impressive roster of creatives, including Chantal Joffe, Rashid Johnson, Jeff Koons, and Cindy Sherman, to illustrate her alphabet.