Whether through bubbles, frequent testing or outdoor workouts, sports leagues have largely adapted to the challenge of bringing sports back to viewers. Now, industry leaders are pivoting toward bringing viewers back to sports, both virtually and in-person when it is safe to do so.
Adapting to coronavirus restrictions took a village, Johnson said, as the WNBA worked to set up and perfect its bubble. But after surmounting the challenges of restarting the season, the panelists’ focus turned toward engaging fans who could no longer attend games. However, there’s ultimately no substitute to in-person attendance, Grossman said, and while some technological adaptations will continue to change the sports-entertainment landscape, the energy fans bring to a stadium remains an invaluable addition to events. To tier attendees back, cross-league collaboration established early on in March will continue to prove helpful as leaders navigate changing scenarios.
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