Square BrandVoice: How To Adopt An Omnichannel Selling Strategy

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The COVID-19 pandemic has accelerated a number of trends. Namely, many businesses have begun making the shift online from in-person operations. Sponsored by Square

options. You can also add shipping outside of your local area, if you choose to ship outside of your community.Whether you’re a one-woman show or a large team, who will manage and fulfill online orders? You may need to

to take on the extra work, or you may need to train your existing staff in new fulfillment procedures.As evidenced by 2020, adaptation and flexibility is the name of the game. As you add more eCommerce capabilities, don’t be afraid to try new ways of operating, ask your staff to work in a different way, orNow that you’ve shifted your operations online, it’s important to let your customers know where to find you.

, social media, referral programs, or even physical signs in your store. Existing customers are more likely to give your online store a try, since they already have experience with your business.While creating a website as a hub for your business is important, wherever else you choose to have an online presence is up to you.

Square has the tools to run your business — even when it’s not business as usual. To help businesses make the shifts they need, we partnered with Forbes to assemble a team of expert advisors. By sharing firsthand experience, our advisors are helping businesses build skills and plan for what's next.

 

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