its forecast for the use of communications and collaborations tools by US medium and large enterprises . The "communications & collaborations" category encompasses both "audiovisual conferencing tools" and "messaging & chat tools" . It also includes project management tools made to foster employee productivity, increase transparency, and streamline processes .
There will be a period of consolidation as Microsoft and Google deepen integrations and expand platform functionality.Overall, the use of communications and collaboration tools by US companies increased from 54% of all companies in 2019 to 69% of all companies in 2020. The significant increase isn't particularly surprising given the coronavirus lockdowns that forced thousands of US businesses toremote work policies.
Given recent changes made to platforms such as Microsoft Teams, G Suite, and Slack, the distinction between audiovisual conferencing tools and messaging & chat tools will become increasingly meaningless. eMarketer senior forecasting analyst Oscar Orozco told us: "One of the major trends is Big Tech firms increasingly blurring the lines distinguishing their services.
We believe the siloed, standalone tools will slowly give way to multiple use-case tools." One significant driver of this trend that we've covered previously is
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