offering. “We try to present our garments as much on men as on women,” says Alex, referring to the label’s lookbooks, performances, presentations. “We don’t want to label anything. Basically, if our clothes fit, they fit anyone who wants to wear it or likes it.”
Comfort and sexiness are two key pillars of the brand, but the designers at Mainline:RUS/Fr.CA/DE also want to make sexy dressing comfortable — in a metaphysical sense. “I love this idea that you can feel a certain way depending on how people look at you or react to you,” Alex says. “You can be in your house wearing something, half-naked, super sexy and feel super comfortable. But when you go outside people are staring at you and you feel like you shouldn’t be dressed that way.
The brand’s conceptual approach extends far past their clothing, into how their garments are presented in space and time. “We’re not interested in doing a classic runway show or basic presentations,” Alex says. “We want to focus on the experience of the viewer, the experience of the performers and also the visuals. Performances make a lot of sense for us. They put our clothes into context. It makes us think more, it makes everyone else think more.
For SS21, the trio turned to performance again, to mark the launch of their leather line. “We were always looking for opportunities to use leather, but because we’re all vegan and into environmental and animal welfare, we’re not interested in using leather from wholesale. We were looking for sustainable leather, which isn’t easy to find.
Darts 🥰