How General Mills using its websites as e-commerce content hubs - Business Insider

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General Mills' brand chief explains how the company is shaking up its brands' websites as online shopping takes off

Chipotle, Kohl's, Peloton and other top marketers reveal how they're changing their ad strategies as the pandemic upends the holiday season

When use of appliances like air fryers and grills rose in recent months, the sites responded with content teaching people how to make crescent rolls and pizza using them, for example, said Jeanine Basset, General Mills' VP of consumer and market intelligence. by Betty Crocker and an upcoming deal with Barbie where people can buy not just the makings for cakes but also toys.

 

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