Firm to empower African women, transform beauty industry | The Guardian Nigeria News - Nigeria and World News

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The beauty industry is worth billions of dollars whilst the African beauty and personal care market is put at €12 billion. Unfortunately, Nigeria is yet to take a giant share of this market despite...

Hosts Of Coc Beauty Lab Show Violet Adesina and Seun Olusina; and founder COC Beauty School, Ayo Bassey

Looking to turn this around for Nigerian women and tap into this market for home and African cosmetologists is licensed cosmetologist and founder of COC Beauty School, Ayo Bassey who believes it is important for the right information to be passed across to ensure that standards are not compromised, especially in our continent where anyone can position as an organic skincare formulator.“The cosmetic product formulation industry is one that is fast growing, yet sadly overlooked and under-tapped.

According to her, the show would also create a resource for beauty product enthusiasts to get reliable information; something she says has become more important now more than ever. “I wanted to create something for me and my generation and I believe this show would reflect us and our self-expression as well as expand and redefine the definition of beauty.

“Studying at COC gave me the push I needed to launch out and go after my formulating career. Doing the talk show was fun and it was interesting exchanging views and ideas. I loved working with all the women on the team, everyone was quick to offer help and suggestions to help make it better.”

 

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