The McPlant's goofy name reveals how seriously McDonald's is taking plant-based 'meat' - Business Insider

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The McPlant's goofy name reveals how seriously McDonald's is taking plant-based 'meat'

However, years of writing about the fast-food chain makes the Mc-moniker ring a bit differently, to me. While I will concede the corniness of the "McPlant" name, McDonald's decision to use "Mc" branding is a sign of how seriously the chain is taking plant-based food.

For McDonald's to add the "Mc" to its plant-based menu is a clear sign that this is a long-term priority for the company. It also shows that McDonald's is increasingly on the same page as competitors, many of which added plant-based items to the permanent menu in recent years.Other fast-food chains led the way in linking plant-based menu items to core aspects of their brands.

McDonald's broke the trend of "Impossible X" and "Beyond Y" menu naming practices when it tested the P.L.T. in Canada, as part of a partnership with Beyond Meat. Perhaps the lack of a "Beyond Mac" signaled that McDonald's wasWith the McPlant, the new name sends a clear sign that plant-based menu items will be long-term additions, meant to be unique to McDonald's.

 

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FrasierSein some people don't like GMO'S some people are anti-vacs. we need to form an anti-Imation-meat org. Lab-grown meat is fine. if people don't eat meat it's their choice. A stupid one but there's to make. Why do they feel the need to then try to make things taste like meat?

They weren’t selling real meat in the first place.

Hopefully it'll be distributed worldwide! Can't even get impossible whopper where I live

More good news please(((

You’re a McJoke

Is ist plant based or is it meat?

And will take a seat next to the McLean in history.

EWWWWWW yuck

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