China’s video games industry racked up US$10.4bil in sales in Q3

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China's video games industry racked up US$10.4bil in sales in Q3 as boom continues

China now has more gamers than the entire populations of the US, Japan, Germany, France and the UK combined. Mobile games accounted for nearly three quarters of the sector’s total revenue, raking in 50.8bil yuan. — SCMP

Meanwhile, the number of gamers rose 3.6 million more to 661 million nationwide, according to the latest report on Friday by the government-backed China Audio-video and Digital Publishing Association. In the first quarter revenue hit a record high of 73.2bil yuan . Mobile games accounted for nearly three quarters of the sector’s total revenue, raking in 50.8bil yuan . As Internet cafes around the country gradually resumed operations, PC games rebounded with revenue climbing 3.6% to 14.3bil yuan . Web browser games continued their decline, down 1.8bil yuan in the quarter from 2.4bil yuan in the same period a year ago.

On the other hand, foreign-made games have struggled to get their offerings past China’s gaming regulators. China requires games to obtain a licence before being released in the country, and excessive gore along with sensitive political content can rule them offside.which obtained its licence in November, is the only imported game to be approved in China in the last three months, although 55 other imported titles have been approved this year.

 

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