Astrology's exploding popularity has led to a booming, $40 million business for apps - Business Insider

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Astrology's exploding popularity has led to a booming, $40 million business for apps

Dating apps like Bumble and Tinder have a spot for users to put their sun sign, sandwiched between other potential deal-breakers like height and location.

To recap, astrology is "the forecasting of earthly and human events through the observation and interpretation of the fixed stars, the Sun, the Moon, and the planets,"While many dismiss astrology as junk pseudoscience, others follow it religiously. In the past, it was a laborious task to figure out each sign a person has, and then having to jump through the same hurdles again in order to figure out more about a romantic interest, future boss, or even a parent.

That, combined with the availability of apps that will do the rest of the work at the press of a button have led to a perfect storm for astrology to blow up.

 

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This is how pseudos work for years.

Haha 😂 In difficult times, people resort to faith. It's similar to the external analysis in business terms.

Which dovetails nicely with the percentage of people who support Trump.

good luck

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