that clients could trust Microsoft with managing their data more than its competitor Amazon: "No customer wants to be dependent on a provider that sells them technology on one end, and competes with them on the other."
Purview will be able to manage data sources across the enterprise as well as cloud-based data stores from SQL Servers, SAP, and AWS S3 into a single "data estate" view of a company,Data governance may not sound sexy, but it is key to digital transformation efforts. Data management is becoming increasingly complex, requiring enterprises to navigate a patchwork of privacy regulations like CCPA and GDPR, as well as data localization requirements in certain global jurisdictions.
It's becoming increasingly important for enterprises to own their first-party direct relationships with their customers. Data provenance or lineage—i.e., understanding where data comes from and how it was obtained—is also essential as explicit consent from consumers becomes a requirement. A 2019 Capgemini
found that cloud platforms are the top tool companies worldwide are using to handle data protection and privacy, regardless of their compliance maturity.Join other Insider Intelligence clients who receive this Briefing, along with other Connectivity & Tech forecasts, briefings, charts, and research reports to their inboxes each day.
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