On-demand laundry services have boomed during the pandemic - Business Insider

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How this UK laundry startup tackled the pandemic while expanding into the $12.3 billion US market

Laundryheap has high ambitions for its expansion in the US, but credits its success to its steady business growth over the last six years.

"I came up with the idea for Laundryheap after forgetting to collect my suit from a dry-cleaners the night before an event, and envisaged the business would come to the benefit of other forgetful, like me — and this really characterises our London market, for example. But in US cities, we're seeing demand come from those who don't have access to good laundry facilities in their apartment buildings.

Customers leave their laundry outside their homes, which drivers collect. When returning the laundry bags, drivers place it on the customers' doorstep and notify them of this via Laundryheap's app. But most of Laundryheap's business is done through repeat custom, Dimitrov said, meaning that the company doesn't constantly have to work on converting new customers.The company has undertaken thorough market research, Dimitrov explained, and uses these insights to reach out to local businesses and organizations who would benefit the most from Laundryheap's services.

 

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