Reddit snaps up TikTok rival Dubsmash

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Reddit has acquired the TikTok-like app Dubsmash, both companies said Sunday, as big tech moves to carve out territory in the lucrative short-form video-sharing market.

In a statement, Reddit said it had been drawn to Dubsmash -- which reports over a billion video views a month -- because of its commitment to diversity and promoting under-represented voices.

"Dubsmash elevates under-represented creators, while Reddit fosters a sense of community and belonging across thousands of different topics and passions," he added. Dubsmash, which allows users to lip-sync to popular music or dance along to their favorite songs, has been described by tech press as the"number two" video-sharing app online.

Facebook later opted to develop its own TikTok-like platform, known as"Reels", as did popular video messaging service Snapchat.

 

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