Electronic Arts to Acquire U.K. Game Developer Codemasters for $1.2B

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E.A.'s $1.2 billion bid for Codemasters trumps an earlier bid from Take-Two Interactive for the British games company behind the 'Formula One' and 'Dirt' game franchises and could lead to a bidding war

Video game giant Electronic Arts said early on Monday morning London time that it has reached an agreement with the board of U.K. game developer and publisher Codemasters to acquire it in a deal valued at $1.2 billion.

Codemasters, founded in 1986 and based in Southam, England, would receive 604 pence, approximately $7.98, in cash for each of its shares."Electronic Arts and Codemasters have a shared ambition to lead the video game racing category," said Gerhard Florin, the chairman of Codemasters."The board of Codemasters firmly believes the company would benefit from EA’s knowledge, resources and extensive global scale – both overall and specifically within the racing sector.

Among other benefits, EA said"the union also creates ongoing and expanded ways for players to engage with the combined portfolio of sports and racing games through EA’s industry-leading multi-platform subscription services."

 

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the end of Dirt Rally ..

Im gonna have to pay a tenner just to pit now

Fuck

HELL FUCKING NO

Appreciate if you leave the the reference verb to the 🍊💩 out of your stories and find an appropriate more palatable alternative. Thank you!

And then close codemasters before the check even clears

Fuck noooo

They don't want competition

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