Boost for supermarkets as sales of mince pies, Christmas biscuits and alcohol soar ahead of festive season

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According to analysis from Kantar, an extra €164 million was spent in Irish supermarkets in November 2020 compared to the same month last year.

Image: Shutterstock/Sven Hansche Image: Shutterstock/Sven Hansche IRISH SHOPPERS SPENT more than €1 billion in the grocery aisles last month, as supermarkets received a boost ahead of the busy festive season.

“Beyond the seasonal snack aisles, roast dinners were the order of the day and sales of beef grew by 19% while shoppers also spent an extra €12.2 million on vegetables over the past month.” Lidl had the strongest growth across supermarkets during this period at 24.4% with its market share up 0.8% to 12.5%. Aldi saw its sales increase 14% to achieve a 12% market share.

 

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