Apple executives explain the one big aim of its new ‘Fitness+’

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Speak to anyone at Apple about its brand new Fitness+ service and a few words keep arising: inclusivity, accessibility, welcoming people to the party, meeting people where they are. Perhaps because of the images that a digital fitness video service might conjure – hunky, grunting, focused personal trainers at you – the company is keen to stress just how easy it has tried to make it to work as hard as you can.

The Independent would like to keep you informed about offers, events and updates by email, please tick the box if you would like to be contacted"The three rings on Apple Watch, as you probably know, have helped a tonne of people sit less and move more, and get exercising. When it comes to the exercise side, people have asked for more help.

 

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to make them money, anything else is a lie

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