said on Monday, December 14, it was mulling a sale of its long-struggling United States subsidiary Reebok.
A decision will be announced on March 10, it added, when the group will present a new 5-year strategy. The brand is now worth only 803 million euros, after several accounting write-downs, the last of which occurred in August after a 42% drop in sales in the 2nd quarter to 228 million euros.reported in October that China's Anta Sports and North Face owner VF Corporation were interested in acquiring Reebok.
A turnaround plan initiated in 2016 reversed declining sales by 2019, before the pandemic forced store closures and halted the momentum.
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