A Ferrari car is on sale at the showroom of a dealership at 'Barvikha luxury village' shopping mall outside Moscow, Russia, February 1, 2016.
Manley would seem to be a convenient choice. Elkann, the top investor in Fiat and Ferrari through family vehicle Exor, has already proved his confidence in him by appointing him successor to Sergio Marchionne in July 2018. Manley earned his stripes by boosting the Jeep brand and has cemented his reputation by steering Fiat through the Covid-19 crisis.
Manley’s car experience would help Ferrari manage key challenges such as the shift towards electric vehicles. Yet, he lacks the luxury credentials that are key to the job. Ferrari shares’ mind-boggling valuation of 45 times forward earnings rests on its cars’ status as a quintessentially Italian bling product, something Camilleri – who was also Philip Morris International chairman - understood well.
LJucca Especially when they’re all large scale Tamiya’s... Ferrari
LJucca Did I make any money?