The data geeks are taking over advertising - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 20 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 11%
  • Publisher: 51%

Business News News

The data geeks are taking over advertising

, the famed JWT, long synonymous with iconic ad campaigns, is all but erased, 30 or so years after WPP bought the agency as a springboard to what would become the world's largest advertising company.

But there was always the perception that agencies weren't neutral and were steering clients to buy ad space in their parent company's titles. You can't go to a website without being hit with a pop-up asking you to consent to ad targeting, thanks to new privacy regs. But companies now risk big fines if they don't follow the letter of the law in how they ask for that info.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Move your ad agency business Out of extremist NYC enough...they alienate the majority of American consumers.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

20 experts who are reinventing digital advertising: 2020 - Business InsiderBusiness Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Advertising giant WPP cuts up to one-third of NYC office space - Business InsiderBusiness Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know. this is terrible news
Source: BusinessInsider - 🏆 729. / 51 Read more »

7 digital advertising companies most likely to IPO in 2021 - Business InsiderBusiness Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Ulta Beauty launches advertising arm to compete with Amazon - Business InsiderBusiness Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Source: BusinessInsider - 🏆 729. / 51 Read more »