How the $2.2 billion astrology industry boomed during the pandemic - Business Insider

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2020 was an awful year, and people turned to astrology — entrepreneurs say the $2.2 billion industry business is booming

" itself has remained high throughout the year, and grown in popularity throughout the past month.

"I think just naturally, because of the conditions that we're in, it led to people being perhaps a little bit more open or curious as to what other people were saying about why we're in the moment that we're in," she said.If you had been paying attention to the astrology of 2020, you would have kept a close eye onThe last time we had one; it also, according to Nicholas, aligned with the Bubonic Plague.

"What I expected was people asking specifically about things related to COVID-19, 'Am I going to get it, am I sick?' Things I really didn't feel comfortable answering and wouldn't have really answered," Reynolds said. "But I only got one question like that."Instead, Reynolds said his clients were more "reflective." Stuck at home, they began to reflect on their relationships with their families, significant others, and careers.

Sykes said that the biggest question among her clients is their careers. That's still its own form of reflection.

 

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