’s Turner Sports, Barkley will use his roost on the long-running TNT show to make predictions and guarantees about the night’s games that will push viewers to consider playing on FanDuel as part of the action.
“When he offers a guarantee or a prediction, you will see significant banter with his co-hosts and then what you will see following that as the game begins on social media there will be a discussion of what he said and what his predictions are,” says Funk, in an interview. “This is a natural extension of what he already does within the show and it’s completely and totally organic.”
they hope will draw consumers who love mobile screens and streaming video back to watching live television, FanDuel has established content partnerships elsewhere, including with Spotify’s The Ringer, and others that involve former NFL player Pat McAfee and prognosticator Sal Iacono. “How do you start to weave this into the day-to-day experience for fans?” asks Raffensperger, the FanDuel executive. The answer, he suggests, comes from devising ways that have discussion of betting “make the editorial more interesting.