Dear Fashion Brands: Why Aren't You on TikTok?

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The platform isn't going anywhere, and experts agree that even the most hesitant of industry fixtures will have to recalibrate their game plans by this time next year:

that it had more than 800 million active users, and had been downloaded from the Google Play store more than 1 billion times.

Throughout a traumatizing spring, there was something else working to TikTok's advantage: dopamine. As USC professor and author Dr. Julie Albright toldin January: "When you're scrolling, sometimes you see something that's delightful and it catches your attention. And you get that little dopamine hit in the pleasure center of the brain. So you want to keep scrolling."

 

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Dope fashion

I know it's becoming mainstream, but it still feels so juvenile.

I couldn't agree more! Thanks for this 👏🏻 I keep wondering and starting conversations, where are the brands? Are they in quarantine? Are they hiding? When did brands stopped being our allies, entertainers and active actors in our lives?

EVERYTHING is political these days...there is hesitancy to go off the road.

Cause they’re grown 😩

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