How Hip-Hop Superstar Travis Scott Has Become Corporate America’s Brand Whisperer

Rodeo,s top-albums chart and eventually went platinum. At the time, Scott didn’t have the clout to releaseas he had envisioned: in the toy aisle, on a USB drive, packaged with a Travis Scott action figure. “I had to settle for a jewel case,” he says, still apparently sulking. A year later, he pumped out another LP,TRAVIS SCOTT BY JAMEL TOPPIN FOR FORBES

Travis Scott performed a concert within"Fornite" last April. The online video game hosted another such event with rapper J Balvin on Halloween, while rival Roblox held one with Lil Nas X in November.Scott probably earns about $10 million a year or so from his Nike deal, but that figure belies its true worth. His shoes’ popularity has granted him tastemaker status. That, in turn, has led to more deals—and, most significantly, the standing to change the rules of celebrity sponsorships.

Scott met McDonald’s supersize requirements for pursuing a celebrity partnership: He had an enormous cultural following and an authentic love for the fast-food restaurant’s grub.concert quickly became evident. For Epic, it proved that the company was well on track to becoming more than just a maker of video games. For Scott and, really, the entire music industry, it laid a path to a new revenue stream.

A month after McDonald’s put him on the menu, Scott unveiled a new partnership, this one with PlayStation, another deal from which he earned at least $1 million. As with all things, Scott likes to maintain an air of mystery—the better to fuel discussion about whatever he’s selling—so details about his work with the game-console manufacturer remain scant.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Forbes announces then cancels 30 Under 30 'bubble' in Bermuda - Business InsiderForbes announced then quickly canceled a 75-person 'bubble' in Bermuda for its 30-Under-30 honorees to escape the monotony of the pandemic Does this not sound like FYRE Pt.II? Different rules....always 😏
Source: BusinessInsider - 🏆 729. / 51 Read more »

30 Under 30 Europe 2018: Meet The Young Leaders, Inventors And Visionary EntrepreneursOur third annual 30 Under 30 Europe list features 300 young disruptors across ten categories like entertainment, finance and technology. The honor roll features a record number of 34 European countries, with entrepreneurs from coming from up-and-coming countries like Belarus and Ora’s native Kosovo. thank you very much for your work Dat sure is something If only if it was that easy. That quote is very much against mental healthy affirming that the choice of giving up is apparently under everyone’s control - which is not
Source: Forbes - 🏆 394. / 53 Read more »