Why Independent Restaurant Coalition, Cointreau will run Super Bowl ad - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 30 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 51%

Business News News

Independent restaurants banded together to survive the pandemic. Now they're running a Super Bowl Ad to raise relief awareness.

. And Zimmern told Insider that he estimates about a one-third of America's remaining independent restaurants, although not officially closed, are"just hanging on by a thread."

Bars and restaurants are a major sales channel for Cointreau, whose eponymous flagship liquor product is used in a variety of cocktails from margaritas to Manhattans. McLernon said that although online sales of Cointreau have grown during the pandemic, he believes that independent bars and restaurants are vital to the brand's longevity.

Zimmern and other IRC members are frustrated that there hasn't been a relief bill specifically for America's roughly 500,000 independent restaurants, which he estimates directly employ between 11 million and 13 million people.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in BUSÄ°NESS

Business Business Latest News, Business Business Headlines