Canadian Tire ranked most reputable company in commerce during year of upheaval

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Amazon’s score dropped the most, along with other shipping companies stretched by online shopping surge

Canadian Tire relied on the homespun trust it has embedded into the national psyche, according to Léger.

SNC-Lavalin improved its score the most, but still finished at the bottom of the 276-company ranking in the wake of past scandals. “It’s like a stress test,” Scholz said. “All of a sudden more people were using Amazon and more people were having products shipped to their homes than ever before. As the year has gone on, we’ve become more and more critical of delays, quality and the actual experience.”

“They’ve done a brilliant job at advertising and finding a way to connect with a very crowded space in this marketplace,” Scholz said. “Tim Hortons has taken a massive hit over the last few years.”

 

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Obviously the judges have never been to one of their stores.

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