in mid-2019, it was the [world’s] second-biggest smartphone maker by volume,” said Fiona Vanier, senior analyst for forecasting at CCS Insight. “By the final quarter of 2020, it had slipped to fourth place and we expect its global market share to keep declining.”so far on the back of expanded sales and global market share, especially in European countries where Huawei once was the Chinese Android smartphone brand of choice.
Do you have questions about the biggest topics and trends from around the world? Get the answers with, our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team. “Xiaomi has definitely taken advantage of Huawei’s difficulties to build global market share,” Vanier said. “In the same period that Huawei slipped from being the world’s second-biggest smartphone maker to [rank as] fourth, we saw Xiaomi increase its market share.”
That rise reflected the aggressive moves made by Xiaomi to compete against Huawei in mainland China and in international markets, where the Shenzhen-based telecoms gear maker has been a strong handset vendor for many years. It has also come amid rival Huawei’s struggles withXiaomi’s share of the global smartphone market rose to 11.2 per cent in the fourth quarter on total shipments of 43.3 million units, according to data from research firm IDC.