The Pros And Cons Of Building Your First Startup Product In The Open

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Building your startup product in the open can serve as a reality check for founders and keeps them laser-focused on the actual needs and wants of their customers which can decrease the chance of wasting resources on building a solution that the market doesn’t need.

This instinct, however, could be very counter-productive in the realm of startups. Product perfection is worthless with product uselessness. In fact, many of your customers will not mind using a mediocre solution as long as it solves their problem.is simply non-negotiable if you want to increase your chances of success. That said, this doesn’t necessarily mean that you need to fully forego an official product launch in favor of involving your customers in the process.

A good compromise is to work on a closed alpha and beta version. This could give you the best of both worlds. First, the simple fact that you are able to find customers willing to be involved in the beta is a good sign that your idea actually solves a real problem. Second, people are aware that they are involved in an unfinished product, which means they would be more forgiving of any flaws and will work with you on building a better solution over time.

Going through this process will allow you to validate the need for a solution and progressively the effectiveness of your product in solving the problem which would decrease the risk of building something the market doesn’t need. At the same time, it will allow you to officially launch a relatively polished version to the public, which would increase the chance of people recommending your product to their peers.

 

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