Covid should have been a boon for Deliveroo – but it still hasn't turned a profit| Jonathan Nunn

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The company is going public but there’s only so long food delivery apps can survive on convenience alone, says food writer Jonathan Nunn

”. In pursuit of customer convenience, apps such as Deliveroo or Uber Eats make the labour that goes into food preparation invisible. Every aspect of their infrastructure is oriented towards this goal: from the drivers who compete with each other to deliver orders more quickly, to the delivery kitchens which dispense with the inconvenience of actually running a restaurant.

 

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It's probably a bit early to start judging Deliveroo a few hours after its opening debut price. Retail trading doesn't start until next week. Let's see what they do over the next 12 months with their growth plans. I think they'll be fine.

A cold wind is about to blow through the false tech world, Deliveroo is just the first to feel it. Companies can’t go on loosing money forever and being propped up by continued investment, the crash is coming.

The only way they will turn a profit is when they get rid of there drivers.

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