A shopper holding an umbrella walks towards a Kroger Co. grocery store in Louisville, Kentucky, U.S., on Sunday, April 26, 2020.said Wednesday that it aims to double its digital sales by the end of 2023, as it races to keep up with grocery shoppers who have gotten used to stocking their fridges online during the pandemic.
"It's true that the shift to spending more time at home and eating less at restaurants was a tailwind for our industry and that we will face tough comps as a result, but we also believe that those who are able to convert on this short-term boost into long-term competitive advantages will emerge as winners and that's exactly what we've been doing," he said. "As society has leapt into a new digital era, so has Kroger.
When shoppers buy groceries at the store, sales typically have an operating margin of 2% to 4%, according to estimates by Bain & Co. Thatfor a grocer that picks from a store and has a customer retrieve the order through click-and-collect. It drops even further to -15% if a grocer picks from a store and delivers to the customers' home.
You mean the same kroger who closed stores to avoid giving hazard pay to their human employees during a global pandemic?🤨
We tried delivery from kroger during the pandemic. It was a shit show. Took days to get a response from Kroger about where our order ended up or to get a refund. It was like their system was designed by monkeys. Plus kroger isn't doing too well-closing stores and all. I
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