Flipkart’s new tie-up with Indian logistics giant Adani Group will see the creation of a massive fulfillment center in Mumbai, a move that would expand Walmart’s horizons in India since its acquisition in 2018 of a majority stake in the e-commerce platform.
“This broad-ranging partnership across our logistics and data center businesses is a unique business model, and we see this as a great opportunity to serve Flipkart’s physical as well as digital infrastructure needs,” Karan Adani, CEO of Adani Ports and Special Economic Zone, said in the statement. “Flipkart has been instrumental in defining e-commerce adoption in India, both through the value it creates and its constant technological innovation to serve its consumers.
“What it tells me is Walmart has essentially [shifted] its strategy to sell b-to-b in India and not try to compete with b-to-c,” Chatterjee said, referring to the business-to-business and business-to-consumer models. “And they’re trying to go beyond the cash and carry model, to essentially sending out stuff to small business customers through their fulfillment centers.”
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