Founded in 2008, GumGum said it counts more than 100 brands and 1,200 publishers globally as clients. The Santa-Monica-based company will use its new funds to expand its business internationally, including by acquiring other tech firms with complementary tools and services, Mr. Schraeder said.
As part of the investment, Holger Staude, managing director of Goldman Sachs Growth, will join GumGum’s board of directors. Existing investors include Upfront Ventures, NewView Capital and Morgan Stanley Expansion Capital.
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