Facebook is counting on the kindness of singletons looking for love to stand out from competitors in the world of online dating. ― Shutterstock pic via ETX StudioSAN FRANCISCO, April 16 ― Facebook is branching out into virtual speed dating. The social network is currently testing a new application called Sparked.
Facebook is counting on the kindness of singletons looking for love to stand out from competitors in the world of online dating. Billed as “video dating with kind people,” the Sparked app promises something different from other products on the market. Here, there's no direct messaging, no public profiles and no “swiping” ― the thumb-scrolling through profiles made popular by the Tinder dating app.
Users will be free to choose gender preferences, opting to date men, women or non-binary people. The Sparked app will also ask users if they are open to dating transgender people. Developed by Facebook's NPE Team, Sparked is currently being tested by a small group in the US, explains The Verge. Note that this isn't Facebook's first dating product. The platform previously launched Facebook Dating, which rolled out in the US in 2019. ― ETX Studio