Are biomaterials the future of beauty packaging?

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We have been working to unpack the vast and complex world of sustainable beauty, as it relates to refillable products, vegan formulations, and subscription services. But one topic we\u2019re yet to look at more closely is sustainable beauty packaging, one of the biggest challenges facing the beauty industry today.\nA...

brand Natureofthings is one brand experimenting with the compostable material Biotrē. The brand’s Fortifying Magnesium Soak comes in bags made out of the material, which is 60 per cent biodegradable recycled wood pulp and 40 per cent polyethylene that contains an enzyme to make it degrade faster than standard plastic.

While Natureofthings admits the material is ‘still to be perfected’, the Biotrē bags can be placed in a home composting bin and will break down within a few months.Launched this year, Plus is a personal care brand with a revolutionary approach to sustainability. Its first product is a gender-neutral body wash in the form of 16 paper-like sheets. Each sheet is held in a dissolvable sachet that disappears when exposed to water, while the sheets themselves turn into a silky foam.

The sachets are made from wood pulp sourced responsibly from Forest Stewardship Council-certified forests and are shipped in compostable bags, making for an all-around innovative approach to beauty packaging.

 

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