appealed to readers, in 2018, with an Obama quote on their subscriber page—the former president had endorsed the magazine as “a crucible of ideas.” Slate advertised Slate Plus to readers as a way to specifically, for example, “hold Trump accountable” in 2016 and “support Michelle Goldberg’s coverage of the Trump administration” in 2017.And readers responded by clicking that subscribe button. The New York Times told Slate that they closed out 2017 with 3.4 million subscribers.
over the course of Trump’s presidency. The Wall Street Journal attracted about a million subscribers between January 2017 and March 2020. The Atlantic told Slate that it gained 400,000 new subscribers in 2020 alone.
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