. Michele’s preoccupation with the blurring of the authentic and the phony—he could take Hole’s lyrics, “I fake it so real / I am beyond fake,” as a motto—is topical in an age of fake news. But it also addresses the hunger for Gucci that has led to counterfeits on the mass level and smaller-scale bootlegging. He reckoned with the former with Guccy bags, the latter by partnering with the Harlem couturier. “I pursue a poetics of the illegitimate,” Michele wrote.
Michele speaks of his hacking lab as allowing “thefts and explosive reactions.” Some of this pilfering is being done in the house archives. Putting ego aside, Michele has taken a generous view of the house, building on the best of all that came before, thus reinforcing the brand equity in a way that is in keeping with how people live and dress today. Total looks were made redundant by social media; Michele understands that.
Taking things beyond the self-referential, Alessandro Michele created a hacking lab for fall 2021, where “thefts and explosive reactions happen.” The designer’s reworkings of Demna Gvasalia’s work for Balenciaga, he says, are “expressions of reverence and homage.”Gucci, fall 2021 ready-to-wearPhoto: Gregoire Avenel/ Courtesy of GucciGucci, fall 1996 ready-to-wearGucci, spring 2020 ready-to-wear
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