However, it could still be tough to sell cars profitably with Fisker targeting a sticker price of $30,000 and production capacity of 250,000 spread across multiple facilities. Governance isn’t great, either.
Henry Fisker is both chairman and chief executive while his wife and co-founder Dr. Geeta Gupta is finance chief. It’s also Fisker’s second attempt at building an auto brand after he burned through some $1.4 billion in public and private funds. That warrants investor caution lest matters go pear-shaped.
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