. Across all six Cocoa Life countries, we’re aiming to work with 200,000 farmers by 2022, to make an impact on more than a million people. Right now, we’re on the bus with the farmers, as the navigator. In the near future, we hope to be just a passenger, in an advisory capacity. That’s when we know we’ve done our work well.”, trends analyst and founder of Flux Trends, says: “2020 changed everything: there’s a huge inflection point of what businesses, society and people want.
Chang says: ‘’The currency of sustainability has been diluted.’’ We are at a point where consumers are questioning the validity of the claim, and if businesses back up their use of the word, we should see some credibility return.’’says Covid-19 forced us all to slow down and be more mindful. She believes it’s made us pause and reflect on our priorities, right down to our purchasing decisions. It’s made us crave human connection and ramped up an existing desire to do good.
“When applying impact thinking to purchase decisions, we get the instant gratification of getting something we want, plus in the case of programmes such as Cocoa Life, the knowledge that we’re also supporting a cocoa farmer and her family, for example. We want to see the ripple effect of these choices.”“We want to see the faces of the people we’re reaching out to.
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