Elizabeth Banks Wants To Change The Way You Drink Wine

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The Hollywood star is now a co-owner and chief creative officer for a canned wine company called Archer Roose.

is an animated movie, but we love it. We can’t be elitist about things all the time. We can bring really great quality things to more people and we can change the dynamic and the dialogue and the reputation of boxed wine. The reputation of boxed wine is what it is because it was leftovers that those [large winemakers] wanted to sell off in bulk. That’sYou’re not a snob about wine?

I’m really excited because when I first got involved with the company [during Covid lockdown] nobody could travel or do anything and I kept saying, ‘When do I get to go to Italy and France and Brazil?’ I’m very much looking forward to that part of the job, as I’m sure you can imagine. And creating new relationships.Yes—JetBlue is going to be carrying our wine in-flight. Because it’s a lot easier to serve wine in a can on an airplane.place to serve wine in a can! And still have good wine.

 

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Celebrity-branded wines are becoming quite a crowded field. Interesting would pick this one to feature rather than one of the ex-pro sports figure vineyards & labels - many of which stand up quite well w/out the celeb marketing spin.

Wine in anything outside of glass bottle is shit.

There are wines in the carton. You can take it out of the carton and put it in the fridge.

If it’s with her I’m down

With a straw?

I hate this format of advertising

I just use my mouth, am I missing something

She should try accepting Shiba Inu $SHIB for payment. ShibaArmy

Admit it Forbes ... you like the Dogecoin memes 😜

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