Omaedo Osamor is the founder of Lilmissfab, a bespoke shoe brand for women. A managing partner of Samuel & Doxa LP, she is solicitor and advocate of the Supreme Court of Nigeria. Before starting her private legal practice, she worked extensively in the oil and gas industry as company secretary and has a fair knowledge of human resources, employments and training and business consulting.
My experience as a legal practitioner made it very easy to establish my shoe business, first of all when you are called to the Nigerian Bar as a Lawyer, you can practice both as barrister and solicitor. I cut my teeth from the onset and i choose to practice as a solicitor. That was the beginning of my success in the shoe business, I started getting supplies from abroad and I was selling to my colleagues, friends and new acquaintances.
I discovered that creating shoes in Nigeria was the same thing as importing them, because the shoe designers import the materials they use. I still have a plan to opening my own shoe factory in Nigeria and that will happen very soon.COVID-19 has been a game changer with everybody’s business and Lilmissfab is not exempted.
So we had to create new products that would fit this era, because we want to cater to their needs of our customers. Funding has been a big issue because we can’t meet the demand we currently have, but we are taking it one step at a time and currently believe it will get better.
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