The beauty industry is stepping in to offer mental health support to those who need it

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The beauty industry is stepping in to offer mental health support to those who need it.

. The past year, especially has seen our relationship to beauty and our appearance change. Working from home has seen some take a step back from beauty rituals and, to some extent, taking care of ourselves, while frequent Zoom calls has seen others become more critical of the way they look.

Beauty, grooming and mental health have long intersected. As a psychological signifier of our mental well-being, beauty is crucial. Historically when we felt good, cleansing ourselves, grooming ourselves and doingConversely if on a downhill spiral, many people stop doing basic things like washing themselves, wearing makeup and brushing their hair and teeth.

 

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