Know then combines the DNA analysis with the results of the Skin Diagnostic test, a 1-minute quiz that takes into consideration one’s lifestyle factors, concerns, and goals, to create a curated skincare routine with minimalist, cruelty-free-certified products such as cleansers, moisturizers, and masks – though you can also buy them separately: all products cost between $20 and $30.
“We created KNOW to take the guesswork out of building a routine — and help you get to really understand your own skin,” Hudgens tweeted.The brand highlights how, growing up in the public eye, both Hudgens and Beer had to face “unrealistic beauty standards” and, even though they each had different experiences with skincare, they were inspired by the desire to ditch “trial and error” routines.
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